Interests: human computer interaction, personalization, adaptive systems, affective computing, social media, mobile

Ochi, P., Rao, S., Takayama, L., Nass, C. (in press). Predictors of User Perceptions of Web Recommender Systems: How the Basis for Generating Experience and Search Product Recommendations Affects User Responses. In International Journal of Human - Computer Studies, Special issue on Measuring the Impact of Personalization and Recommendation on User Behaviour.

Rao, S., Bailenson, J. & Nass, C. (in press). Making Personalization Feel More Personal: A four-step cycle for advancing the user experience of personalized recommenders and adaptive systems. In M. Eastin, T. Daugherty, & N. M. Burns (Eds.), Handbook of Research on Digital Media and Advertising. New York: IGI Global.

Rao, S., Chen, J., Jeffries, R., and Boardman, R. (2009) "You've Got IMs!" How People Manage Concurrent Instant Messages. Proceedings of 13th International Conference on Human-Computer Interaction (San Diego, CA, USA, July 19 - 24, 2009).

Nowak, M., Rao, S., Nass, C., Lewenstein, J., Meyer, A., Richman, J., (2009). Towards an Experimental Methodology for Studying Persuasion-Based Online Security. In CHI '09 Extended Abstracts on Human Factors in Computing Systems (Boston, MA, USA, April 04 - 09, 2009).

Rao, S., Hurlbutt, T., Nass, C., and JanakiRam, N. (2009) "My Dating Site Thinks I'm a Loser": Effects of Personal Photos and Presentation Intervals on Perceptions of Recommender Systems. In Proceedings of the Conference on Computer-Human Interaction (CHI '09). (Boston, MA, USA, April 04 - 09, 2009).

Rao, S. (2007) Are Couch Potatoes Really Just Vegetables?- Media Consumption and Physical Exercise of American Youth. International Communication Association Conference, San Francisco, CA, USA. May 24-28, 2007.

Schusteritsch, R., Rao, S., and Rodden, K. (2005) Mobile search with text messages: designing the user experience for Google SMS. In CHI '05 Extended Abstracts on Human Factors in Computing Systems (Portland, OR, USA, April 02 - 07, 2005). CHI '05. ACM, New York, NY, 1777-1780.

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