Interests: human computer interaction, personalization, adaptive systems, affective computing, social media, mobile

Rao, S. (2010). Presenting Personalized Recommendations: How interfaces should reveal what they know about users. Ph.D. dissertation, Stanford University.

Rao, S., Bailenson, J. & Nass, C. (2010). Making Personalization Feel More Personal: A four-step cycle for advancing the user experience of personalized recommenders and adaptive systems. In M. Eastin, T. Daugherty, & N. M. Burns (Eds.), Handbook of Research on Digital Media and Advertising. New York: IGI Global.

Ochi, P., Rao, S., Takayama, L., Nass, C. (2010). Predictors of User Perceptions of Web Recommender Systems: How the Basis for Generating Experience and Search Product Recommendations Affects User Responses. In International Journal of Human - Computer Studies, Special issue on Measuring the Impact of Personalization and Recommendation on User Behaviour.

Rao, S., Chen, J., Jeffries, R., and Boardman, R. (2009) "You've Got IMs!" How People Manage Concurrent Instant Messages. Proceedings of 13th International Conference on Human-Computer Interaction (San Diego, CA, USA, July 19 - 24, 2009).

Nowak, M., Rao, S., Nass, C., Lewenstein, J., Meyer, A., Richman, J., (2009). Towards an Experimental Methodology for Studying Persuasion-Based Online Security. In CHI '09 Extended Abstracts on Human Factors in Computing Systems (Boston, MA, USA, April 04 - 09, 2009).

Rao, S., Hurlbutt, T., Nass, C., and JanakiRam, N. (2009) "My Dating Site Thinks I'm a Loser": Effects of Personal Photos and Presentation Intervals on Perceptions of Recommender Systems. In Proceedings of the Conference on Computer-Human Interaction (CHI '09). (Boston, MA, USA, April 04 - 09, 2009).

Rao, S. (2007) Are Couch Potatoes Really Just Vegetables?- Media Consumption and Physical Exercise of American Youth. International Communication Association Conference, San Francisco, CA, USA. May 24-28, 2007.

Schusteritsch, R., Rao, S., and Rodden, K. (2005) Mobile search with text messages: designing the user experience for Google SMS. In CHI '05 Extended Abstracts on Human Factors in Computing Systems (Portland, OR, USA, April 02 - 07, 2005). CHI '05. ACM, New York, NY, 1777-1780.

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